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European Route 66 Festival 2016

 “European Route 66 Festival” 2016

Route 66 Germany, the official German Route 66 association, is proud to announce the hosting of the


1st "European Route 66 Festival" in summer 2016.


It will be a 3‐day event (07/15/2016 to 07/17/2015) near Stuttgart (South Germany). The exact location depends of the number of exhibitors and their need of place.We expect the Route 66 associations of other european countries, i.e. the Netherlands, Belgium, Sweden, the Czech Republic and Slovenia as well as representatives from the United States as exhibitors or visitors. Other european countries may be added.


The event on the subject of "Route 66" will be announced nationwide and will be completed by a Harley‐Davidson© meeting and a "vintage American cars" meeting.We expect several thousands visitors during the 3 days from all over Germany, Europe and the USA. The targets are people in interesting to travel the United States (especially the Route 66), the American way of life in general, motorcycles and vintage American cars.

The location will be selected according following parameters: 1.500‐2.000 sqm, easy access, enough parking lots and sanitary facilities, nearly accommodations, RV spots, camping spots

The event will take place every 2 years in another European country.


Following activities are planned:



  • Exhibition pavillons/tents of Route 66 Netherlands, Belgium, Sweden and the Czech Republic, maybe more countries will be added
  • Information Center "Historic Route 66" (USA)

  ‐ Information provided by hotels, motels, parks and "Roadside Attractions" of the Route 66   ‐ Slideshow and recital theme Route 66

  ‐ Signing of the famous author Jim Hinckley from Kingman (Arizona), author of many books      on the subject of "Route 66"

‐ See the official “Route 66 Truck” of Roamin’ Rich Dinkela, only imported from USA to this event

  • Photo and art exhibition "Route 66"


  • Tourism offer of different U.S states along the Route 66 (Illinois, Missouri, Kansas, Oklahoma,    

    Texas, New Mexico, Arizona, California (possibly Nevada and Utah)

  • Exhibition of cities like Chicago, Los Angeles, Las Vegas
  • German and european tour Operators "USA Tours"
  • Presentation/Exhibition of various airlines, rental car companies etc.


  • Harley‐Davidson Europe© or Germany or authorized dealer may be with Roadshow
  • Victory/Indian Motorcycles my be with Roadshow
  • Chevrolet ("Ride the Route 66 in a Chevy")
  • Eagle Rider (largest motorcycle rental company in the US)
  • "Vintage American Car" meeting
  • Harley‐Davidson© meeting with a "Route 66 Rally", a ride with Harleys and vintage American cars      through the region


  • Route 66 stuff
  • Signs, Jukeboxes, Pinballs, decoration objects and more vintage stuff
  • Shirts and textiles
  • Various snack and drinking bars
  • Exceptional bags and luggage
  • Exhibition of German breweries in USA and German beer available in the U.S.


  • Saturady afternoon: Live concert with “Fenders55” (Rockabilly)
  • Saturday evening : Live concert (Country/Rock)
  • Sunday morning : “Frühschoppen” (Brunch) with “The Silverados” (Country Music)

A participation of your company would certainly enrich this event. Following the “win‐win” aspect, your company will get more prominence and image profit in the face of your target group.

We would be very happy to see you at the festival. In advance we will advertise your participation on our website (over 250.000 visitors in less than 2 years), at the event flyers and posters.

Please let us know what opportunities exist for collaboration on this event.


    Yours sincerely,

     Wolfgang Werz